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Opportunities and the Ripple Effect

Amazon + Whole Foods—Opportunities and the Ripple Effect

Amazon is wasting no time to roll out integration plans with Whole Foods and the acquisition is already bringing significant change to the retail landscape, especially to online grocery and private-label products.

Upon acquisition close, Amazon announced it would lower prices at the grocer to attract a larger customer base. Promotions for Prime members will be integrated into stores. Whole Foods private-label products will be available on Amazon.com and through its various delivery services. Amazon lockers at Whole Foods locations will be installed to lower shipping costs.

To reveal the hard facts that drove these decisions and other opportunities that may arise, this report dives into a competitive landscape analysis using multi-source data, as well as the potential ripple effect on other categories within Amazon’s sights.

Key takeaways of this report include:

  • Competitive Landscape: Review of mass merchant & grocery retailers
  • The Upside of Amazon + Whole Foods: Customer acquisition, increasing share of wallet & focused regional growth
  • Amazon Prime: Shopper insights & driving conversions
  • Amazon Expansion Targets: Private-label & online grocery

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