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Are you sitting on a data goldmine?

ANALYST CONNECTION

IDC: DATA MONETIZATION—CAPITALIZING ON YOUR DATA ASSETS

Turn raw data into high-margin, recurring revenue.

A new generation of technologies is transforming “data exhaust”—vast stores of enterprise information of little apparent value—into fuel for recurring revenue, according to a new IDC Analyst Connection publication.

Now, investment in data as a service (DaaS) is poised to explode. However, successful data monetization requires a platform that integrates a diverse set of technologies, including core data processing functionality, governance and control, go-to-market functionality and add-on analytics services.

A May 2017 IDC study found that senior-level managers from 44% of top organizations are monetizing data externally.

To help your organization do the same, the new IDC publication:


  • Defines the concept of data monetization and modern DaaS
  • Outlines the steps to turn raw data into profitable products
  • Provides critical questions to guide your investment in the right DaaS platform

ARE YOU SITTING ON A DATA GOLDMINE?

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