WE ALL SCREEN FOR SUNSCREEN
1010DATA MARKET INSIGHTS
January 2017 - May 2017

While some of us are screaming for ice cream in the summer, others are screening for the perfect sunscreen. Online searches for sunscreen increased 23% from the first half of 2016 to the first half of 2017. Consumers are getting more conscious of the products they buy and certain keywords can be crucial in influencing a consumer’s decision to purchase. In fact, 8% of sunscreen purchases online contain ‘organic’ or ‘natural’ in the product name.

1010data analyzed online suncreen sales from January – June 2017 and found that:



EltaMD is the top selling sunscreen brand online


Neutrogena is the most searched sunscreen brand online


La Roche-Posay increased online sunscreen sales 2.4x year over year
    17% of moisturizers purchased online contain SPF 


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