Data-driven Category Management: Charting the Course Without Historical Trends
Retail was already dealing with myriad challenges as we entered 2020. The onset of COVID-19 and its corresponding impact has provided a level of volatility never experienced in modern times. While this story is still playing out, several things have become clear. Historical and seasonal trends can no longer be depended upon as reliable guidance metrics. Specific categories and products can spike and/or fall with little to no warning. Geographic areas are seeing significant variations even within the smallest of clusters. While no crystal ball exists, one thing is clear: access to the most granular, near real-time data is an imperative. A deeper, enhanced view of this data shared between retailers and their suppliers is critical to future success.
Join 1010data as they present the first in a series around leveraging an expanded level of data and collaboration to drive stronger Category Management strategies and decision-making.
- Georges Mirza - Head of Product Management
- Bob Marklein – Principal Sales Engineer