PROTEIN POWDER SALES ONLINE – DO YOU EVEN LIFT BRO?
1010DATA MARKET INSIGHTS REPORT: PROTEIN POWDER
November 2015 - October 2016

The fitness industry is blowing up online. Fitness junkies are turning to their devices for everything from fitness routines to protein powders. In fact, protein powders produced more than half a billion dollars in online revenue in 2016.

1010data analyzed online purchases of protein powder from Nov 2015 – Oct 2016 and found that:



Whey protein powders produce the most sales in the category


Optimum Nutrition is the top selling protein powder brand online with 4X more share than the next brand


Vega is the top brand for plant protein powder sales online
    Amazon is the biggest protein powder retailer online 


Protein powders that tout “muscle building” are the most popular products


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