How to Map The Consumer’s Path to Purchase Along Their Decision Journey

Emotional, behavioral and cultural factors are affecting consumers purchasing propensity, buying intent and customer loyalty, which makes their path to purchase more complex than ever before. Our decision journey report is filled with insights about the modern consumer and facts about their behavior, both on- and offline.

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Key Topics Covered:

In addition to stats about today’s consumer, we will also share information from our own datasets.

A deeper understanding of the consumer decision journey and the relative opportunities within critical decision points is at your fingertips.
  • Awareness – what percentage of online purchases originate from digital ads?
  • Search optimization – how many shopping trips begin with on-site search bars?
  • Purchasing – would consumers spend more via subscription services?
  • Experience – Which consumers have the highest retention rates?
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With 1010reveal Ecommerce Insights, consumer goods executives can discover actionable intelligence such as:

  • Performance Measurement: Detect signals from consumer spending to benchmark against the market or competition
  • E-Category Management: Drive smarter assortment decisions by channel to increase total sales and optimize spend
  • Strategic Partnerships: Determine which retailers are driving sales and favored by consumers to allocate trade spend
Discover the consumer goods industry’s online winners by completing this form.

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Emotional, behavioral and cultural factors are affecting consumers purchasing propensity, buying intent and customer loyalty, which makes their path to purchase more complex than ever before. Our decision journey report is filled with insights about the modern consumer and facts about their behavior, both on- and offline.




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