Optimizing marketing campaigns is a key activity for retailers; for retail pharmacies, in particular, this usually includes the seasonal influenza vaccine drive. But there’s often insufficient insight into which customers to target. With 1010data’s modeling capabilities, identifying the right segments for any campaign becomes an easy, data-driven task, allowing pharmacies to be more efficient with their spend.
|Rapidly build powerful analytical models on large volumes of data|
|Use logistical regression to develop customer segments|
|Build targeted campaigns based on segment-specific insights|
See how 1010data helps pharmacies:
See the power of 1010data modeling in action: