Consumer Packaged Goods (CPG) companies receive a lot of data from different sources, whether direct retail reports, syndicated POS, or e-commerce data. Instead of deriving meaningful insights, however, many CPG managers invest much of their time cleansing and organizing the data. Why is this and what can be done about it? This white paper from Consumer Goods Technology (CGT) details the data unification challenges in the industry and ways to address them.
Key Points Addressed:
|Why do CPG managers spend more time managing data than generating insights that drive growth?|
|How can data unification lead to more effective promotional campaigns?|
|How does data unification make CPG companies better category advisors to their retail partners?|