SALTY SNACKS ARE CRUSHING IT ONLINE
1010DATA MARKET INSIGHTS
January 2017 - May 2017

Seems that savory snacks are just as popular as ever these days. As evidence, online sales of salty snacks have grown 56% year over year and are projected to hit $100 million for the first time by the end of 2017. PepsiCo – which owns Frito-Lay, Cheetos, Doritos, and more – generates 41% of online sales in this category. Close behind are privately-owned brands. As organic options gain in popularity, so does share of the brands that produce them. As this report shows, this is a big category with several players and endless options for savory treats.

1010data analyzed online purchases of salty snacks from January – May 2017 and found that:



Frito-Lay has nearly double the share of its nearest competitor, Snyder’s of Hanover, based on online sales


Angie’s BOOMCHICKAPOP is the fastest growing brand in the category online and generated 3x more sales year over year


More than 20% of consumers who view Tostitos and Fritos online end up purchasing the product
    Amazon sells two-thirds of all salty snacks online 
Most of the top products are snack packs with individual servings


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