The 1010data Ecommerce Awards presented by TWICE recognize the best-selling consumer electronics brands online at the top 100 retailers in the US. Winning brands are ranked both by the total dollars of their product sold online and by number of units sold online during 2015.

Winners are identified using 1010data's Consumer Purchase Panel. This opt-in panel anonymously measures where consumers shop online, the purchase path they take and which items they ultimately purchase. The panel data comprises analysis of the top 100 online retailers in the US, covering approximately 95% of total retail purchases as defined by 1010data.


Winners by Share of Dollars Sold
Winners by Share of Units Sold

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Imaging (Share of Units Sold)

GoPro - 16.4%
Canon - 16.2%
Nikon - 14.1%


Drones (Share of Units Sold)

Syma - 20.8%
Hubsan - 14.6%
UDI RC - 7.3%


Headphones (Share of Units Sold)

Panasonic - 9.7%

Sennheiser - 4.8%
Sony - 4.1%


Inkjet Printer (Share of Units Sold)

HP - 46%

Canon - 24.2%
Epson - 19.4%


Laser Printers (Share of Units Sold)

Brother - 46%

HP - 28.4%
Canon - 10%


Laptops (Share of Units Sold)

Apple - 20.3%

Dell - 17.3%
HP - 15.4%


Smartphones (Share of Units Sold)

Apple - 21.8%

Samsung - 11.9%
Motorola - 9.0%


Speakers (Share of Units Sold)

Amazon - 13.6.%

Logitech - 5.2%
Bose - 3.4%


Tablets (Share of Units Sold)

Amazon - 42.4.%

Apple - 22.6%
Samsung - 8.8%


Wearables (Share of Units Sold)

Fitbit - 36.5%

Apple - 14.9%
Jawbone - 3.9%


TVs (Share of Units Sold)

Samsung - 31.2%

Vizio - 14.4%
LG - 5.3%

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Imaging
(Share of Units Sold)

GoPro - 16.4%
Canon - 16.2%
Nikon - 14.1%

Inkjet Printer
(Share of Units Sold)

HP - 46%
Canon - 24.2%
Epson - 19.4%

Smartphones
(Share of Units Sold)

Apple - 21.8%
Samsung - 11.9%
Motorola - 9.0%

Laser Printers
(Share of Units Sold)

Brother - 46%
HP - 28.4%
Canon - 10%

Speakers
(Share of Units Sold)

Amazon - 13.6.%
Logitech - 5.2%
Bose - 3.4%

Laptops
(Share of Units Sold)

Apple - 20.3%
Dell - 17.3%
HP - 15.4%

Tablets
(Share of Units Sold)

Amazon - 42.4.%
Apple - 22.6%
Samsung - 8.8%

Drones
(Share of Units Sold)

Syma - 20.8%
Hubsan - 14.6%
UDI RC - 7.3%

Headphones
(Share of Units Sold)

Panasonic - 9.7%
Sennheiser - 4.8%
Sony - 4.1%

Wearables
(Share of Units Sold)

Fitbit - 36.5%
Apple - 14.9%
Jawbone - 3.9%

TVs
(Share of Units Sold)

Samsung - 31.2%
Vizio - 14.4%
LG - 5.3%